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In today’s competitive business world, many businesses are thinking about hiring PR firms for help with standing out among competition yet do not know what costs are involved and which questions need to be asked in order to make the right decision. Bill Corbett, Jr., President of Corbett Public Relations, Inc. will share valuable information that businesses should ask when considering a PR firm/publicist and what they should look for in order to select the right firm. Giving direction regarding various key discussions businesses should have with PR firm candidates he will provide such as :
•Cost: Remember that PR is not an expense - it is an investment.
•Experience: Ask about experience.
•Exclusivity: Ask if the firm is exclusive.
•Timeline: Ask about time frames and time lines for success.
•Service and Attention: Who will service your account?
Our show today features a media spotlight on the Podcast, The Game Changer, hosted by Michelle Dutro. We will hear the stories of their challenges, their successes and most importantly their “why” behind what they do. It is my hope that you are inspired by people who are just like you, who are making a difference. You will see that it doesn’t take a million dollars, quitting your job, or knowing Bill Gates in order to contribute in a significant way. You can do amazing things from where you are right now. And if there are beliefs that are holding you back, hopefully you will see that some of these people had doubts at one time as well. We will see what it takes to push through those fears and confidently swim in your own direction. You can listen to the show at http://thegamechangerpodcast.com/
If you are interested in being a guest on the show, contact Michelle directly at firstname.lastname@example.org. We would like to thank today's sponsor, Flashbanc Merchant Services. Please visit this link to fill out their contact form, if they can't save you money on your merchant processing fees, they will cut you a chec for $250!. Get your quote here: https://strictlymarketing.wufoo.com/forms/m1602xcv1sldd4w/ If you are interested in more media coverage, check out our sister site, Strictly Women (and men) in Marketing. http://www.strictlywomeninmarketing.wildapricot.org Gain access to our Media Directory for just $79 for one year. Offer expires 12/31/2015
Join us as we interview Ken Jennings, CEO and Founder of Mr. Rekey Locksmith. Ken will be discussing some common marketing mistakes that you can avoid and sharing some tips to tackle your marketing! You can learn more about Ken here: http://www.rekey.com
Interested in participating in our marketing contest? http://strictlymarketingmagazine.com/marketing-contest/
Join us as we welcome back Jennifer Ransaw Smith - The founder of Brand id | Strategic Partners, Jennifer Ransaw Smith is redefining the way experts and entrepreneurs strategically leverage their skills and talents to position themselves as Industry Rock Stars.
After more than a decade of helping some of the nation’s most prominent brands like Burger King, AT &T, Texaco, Clairol and Coke position and differentiate themselves in the marketplace, Jennifer recognized the urgent need for an agency that positioned people the way that marketing and advertising agencies positioned products and services (with a full team dedicated to the elevation of that specific brand). It resulted in the birth of Brand id | Strategic Partners, one of the first full-service personal branding agency in the nation. You can learn more about them at http://www.brandidsp.com
Join us as we talk with Rob Basso,Founder of Advantage Payroll Services, Entrepreneur, Professional Speaker and Author.
Rob Basso is a recognized small business expert, successful business owner and entrepreneur. He is a published author, professional speaker and sought-after media personality. As the owner of a successful payroll service firm, Advantage Payroll Services, and the author of the small business book, The Everyday Entrepreneur, the media frequently calls upon Rob for his insights, opinions and expertise.
In this episode, we talk about Branding. Rob shares some great tips and suggestions for building your business brand and how you can integrate your personal brand into the process to help attract the right clientele for your business. Rob's website is http://www.robbasso.com